LE MINI MACARON
  • Conceptualization and development of brand campaigns alongside the creative team.
  • Creation of 360° campaigns, including newsletters, web design, and paid ads.
  • Development of landing pages and provision of web design support for the e-commerce team: desktop and mobile banners, product images and other e-commerce materials.
  • Coordination with sales and social media teams to provide assets aligned with each need and channel.

WILHELMINA GARCIA
  • End-to-end creation of digital assets for e-commerce: from working in Adobe to managing them with Klaviyo, Shopify, and Mailchimp.
  • Full management of the marketing department, coordinating an assistant and collaborating with sales.
  • Led and coordinated art direction for shoots from concept development to final execution.
  • Design and oversight of jewelry production; communication with suppliers.